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Macy’s Big Story is Bigger than STORY

[…] dominant shopping more online and less in store, that he and his team have to place a priority on creating compelling experiences, strong enough to move these young consumers off their phones and into Macy\’s stores. This is a major […]

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Macy’s STORY Move

[…] four to eight weeks intended to be so intriguing they would compel customers to visit the store more often. ( https://thisisstory.com/our-story/ ). Another way to describe it: “STORY is a retail concept that takes the point of view of a […]

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The Power of Story

We live in a commercial culture increasingly transforming itself into an endless series of stories. Disneyland/World. Universal. Woof Meow. Harry Potter World. Those are the real-world entertainment stories. And then there’s the virtual: Roblox, Minecraft, Mortal Kombat. And the social: […]

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Luxury Needs a New Story

[…] measure of affluent consumer confidence based upon quarterly surveys. Every three months we survey 1,250+ affluent (i.e. people with in comes at the top 20%) luxury consumers (i.e. affluents that report buying any luxury or high-end goods or services in […]

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Jet.com: Reefer Madness

[…] If that scenario plays out, Mr. Lore’s dopers are going to need to smoke something a lot stronger to continue feeding this crazy hallucination. Are We Witnessing a New Form of Capitalism? One definition of capitalism: “an economic and political […]

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Walmart + Jet.com Can Crush Amazon

In April 2014 I wrote, Walmart Can Crush Amazon.  I focused on all of the competitive advantages Walmart has over Amazon. and if leveraged, implementing the right strategies, over time, (and given the time), they could beat Amazon at its […]

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Walmart and Jet.com Failed “Marketing 101”

[…] in 2016, analyzing Walmart (Jet) versus Amazon in terms of its online power, there were some key metric differences. Jet. com gets: Walmart\’s size and deep pockets, (pushing to three-quarters of a trillion dollars vs. about a hundred billion for […]

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Ocado: Tom Hanks or C. Thomas Howell?

[…] crowd oohed and awed throughout the presentation, and especially so when he dropped this robot-filled video on all of us. https://www.youtube.com/watch?v=iogFXDWqDak Right after Mr. Steiner finished his speech, a former colleague of mine turned to me, took out his keys, […]

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